Getting people to pay attention to your Facebook page can be a bit of a cycle. People are reluctant to care if not many people like it, but you can't get likes if people aren't interested. If you need more Facebook likes so that your page looks more legitimate and professional, you should start thinking about the different methods you can use to promote it. Many small business owners and people with Facebook pages they run for fun don't have a lot of money to put into promoting posts and running adverts. So you're probably looking for a few free ways you can make the most of your page and pick up more likes. Try the following ten methods to start making your page more popular.
The first thing you can do is think about what type of content you post. For now, don't think about the topics you're posting about. Just consider the format of the content you're posting. Are you mostly putting up text posts, without any links, images or videos? It has been proven that people respond more to visual content, such as photos, infographics, GIFs and videos, than to text posts alone. So if you have mostly been sticking to writing posts, you should start thinking about getting more visual. You don't have to use your own content if you don't want to. Linking to interesting websites and blogs, with a thumbnail image for the link, is one way to do it. You can also share other people's images and videos from their pages or by linking to them elsewhere. Just remember to give credit where it's due.
If you do want to make your own content, one thing that's easy to start doing is making your own images. You can create infographics, banners and even images that are perfectly sized for Facebook using tools like Canva. Canva is free and easy to use, with a simple drag-and-drop interface, although there are also elements you can pay to use if you want to. You could also try making your own videos, which you can make look professional even using a smartphone or webcam. Find a guide to show you how to do it.
If you want people to like and share your posts, to encourage other people to like your page, you need to give them what they want. So it's essential to know who your audience is and what sort of content they like. If your Facebook page is for business, you've hopefully already defined the demographics your target market falls into. If you're not sure, it might be helpful to conduct a survey to find out who buys your products or services, or who visits your page. It's always worth noting which of your posts people respond to. Make a note of which of your posts are most popular and pay attention to what people say when they comment too.
Getting people to share your content and your page is essential if you want more likes. People are more likely to like your page if they see that someone they know has liked or shared one of your posts or your whole page. There are plenty of ways you can encourage people to share, both by asking directly and by posting good content that people will want to share on their own. Encourage sharing by posting content that's relevant to your audience and that they will want to show people they know. Most people will have friends who will like similar things to them, and they'll want to share the things they enjoy.
You can also take a direct approach to getting people to share your posts. Give people incentives to share your content by offering rewards. For example, you might ask that someone shares a post or your page if they want to be entered into a competition or sweepstakes. Or you might offer a discount to people who can show that they've shared your page. People will respond to things if they can get something out of it.
If you only have a Facebook page or other social media pages, you should reconsider. It's a great idea to have a website if you want to build a solid web presence. One of the ways having a website can help you is that you can promote your Facebook page on your website. You can include like and share buttons on your site or blog so that people can visit your page from there. It's also useful to include buttons for liking and sharing pages on your site or blog so that you can promote your website via social media too.
It's easy to promote your Facebook page and other social media profiles on your website. All you need is a Facebook icon you can link to your page. You can also use widgets and plugins that make it easy to like or share your Facebook page from your website. Put your Facebook icon in a prominent position, preferably in the header or sidebar, so it appears on every page.
You have to engage with your Facebook fans if you want them to respond and to like and share your content. The more you engage with them, the more willing they will be to share. It could also mean that your posts show up on their friends' timelines because they are liking your posts or having a conversation with you. Instead of just posting your content and then leaving it, try to get people to engage with your posts so that you can engage with them. Start conversations by asking questions and respond to the people who comment on your posts.
It's also important to respond to anyone who posts on your page or who leaves a review. If people see that you are responsive, whether you're dealing with a positive or negative comment, they could be more likely to enjoy and share your page. You can get more people to like your page by being welcoming and engaging. If you ignore them or if you're rude to them, you could end up losing likes instead of gaining them.
As well as promoting your Facebook page on your website, you can also do it on your other social media pages. You've probably got at least one other social profile, whether it's Twitter, LinkedIn or Instagram. Whichever sites you use, mentioning that you also have a Facebook page in your profile or in a post now and then is a smart move. You can post a link to your page, and encourage the followers you already have on other social media sites to like your page on Facebook took. You can even directly link some of your profiles together so that it's even easier for people to find your Facebook page. You could also offer incentives to go to Facebook and like your page, whether it's a chance at winning a prize or a discount for people who like both your Facebook page and another one of your social media profiles.
If you want to increase the number of likes on your page, posting content that gets a response is crucial. One of the best ways to know if you're posting the right content is to keep a close watch over your posts. Facebook provides you with tools to see who has engaged with your posts and in which ways so you can see which ones are most successful. Of course, make sure you also keep an eye on how people are engaging. It might seem good that you've had plenty of shares and comments, but you don't want it to be because you've caused some kind of controversy.
But what should you do with the information you gather from monitoring your posts? Don't simply look at it. Make sure you take action to implement any necessary changes. Take note of the posts that people respond to most, including when new likes for your page increase. You can start posting more content that's similar to your most successful post. But don't get stuck posting things that are too similar. You still need to vary your content to keep it fresh and exciting.
You're probably aware that there are many other brands on Facebook like yours. Some of them might be direct competition, but others simply cater to a similar crowd. If you know of any brands like yours, particularly any that could be local to you, you might be interested in teaming up with them. If you find anyone who would like to do something with you, you can make a deal to promote each other on Facebook. If they promote you and you promote them, you both get something out of it, and you can increase your number of likes.
You could simply agree to post telling your followers to go and like each other's pages. Or you might like to do something a bit more creative. Maybe you could run a competition together, and each offer a prize. Or you could get together to do something fun, like make a video or take some photos that have something to do with both your products. Then you can share them on Facebook and link to each other's pages. Make sure you like each other's pages so that people can see that each brand supports the other.
Boosting your general image on Facebook is a good idea if you want people to pay attention to your page. One of the things you can consider doing is joining some Facebook groups and perhaps creating one of your own. They can be especially useful if you want to engage with other businesses in your industry. A Facebook group can offer several things, from a business community to somewhere for people to discuss their hobbies. For example, if you sell cycling gear, you might join some groups for cyclists or for other businesses in the cycling niche. If you engage with the groups, you can get to know people and perhaps subtly promote your Facebook page.
However, be careful to ensure that you are not spamming these groups. People won't want you to mention your page or your business all the time. What you should do is engage in conversation naturally, only mentioning your page or your products or service when there's a good reason to. It should be about organically building rapport and a reputation, not just telling people about your page. If you're not careful, you could get kicked out of the group for spamming.
Don't forget that it's important to make your page look professional. You could attract more likes if you put effort into branding your page. If it looks amateur or it just doesn't really have a strong identity, it could be worth thinking about redesigning it. You should have an eye-catching header image and a good profile picture too. Your profile picture especially should be attractive because it shows up when people search for you, at the top of your posts, and when you post comments underneath posts too. It's not just your graphics that should be in line with your branding. Remember that anything you write should also remain "on brand", from your page description to all your posts. It's important to think about what sort of language people respond to, and what will get people to like your page. Your page needs to look consistent, and all your posts should be consistent too. Give people what they're expecting from you, while at the same time keeping your content fresh.
You don't have to spend a lot of money to increase your Facebook likes. You can get more organically by making some changes to how you run your page.