Twitter is a popular tool for individuals and businesses alike, and there are many good reasons for that. An engaging and fruitful Twitter account can mean, for businesses, a dramatic influx of sales, or a complete reroute of that company's brand image. For the individual who just wants to get ahead, privately or professionally, succeeding at Twitter is an excellent way to do so. In this modern world of instant communication and lightspeed technology, sites like Twitter quickly become the new conversational norm. They are essentially their own kind of social world, and just like in any other social system, one of the largest indicators of status is the number of people you have around you. On Twitter, these are your followers, and it pays to increase the number of them you have. But how can you do that? As it turns out, there are many ways you can bring in more followers to your Twitter account, no matter how many or how few you currently have.
Something that people commonly misunderstand about social media is that it is a two-way street. You can't reasonably expect to receive more and more followers without doing the same in kind. This is worth remembering if you find yourself on a quest to gain as many followers as you can: the more you follow, the more you will be followed back. It sounds simple, and it should be relatively easy to put into practice, but it is one of the least appreciated ways to draw in followers. Yet, it is one of the most effective. Follow more people, and you increase your social circle on the site, thus increasing your own follower count fast.
Twitter is a global phenomenon, and this is a fact which you can easily use to your advantage. Depending on where you are located, you might have the numbers on your side - or perhaps not. If you live in the US, for example, it is likely that there are plenty of other users online at the same time as you. But if you are across the pond, you might not be so lucky. If that applies to you, you might wonder how you can reasonably gain followers without staying up all night waiting for the other half of the world to get online. Fortunately, it is possible to schedule your tweets - and this is definitely recommended if you want to increase your follower count as fast as possible. What's more, you don't need to use an external service to make this happen. Twitter now offers its own scheduling service, and it is entirely free of charge.
Many Twitter users completely fail to grasp the importance of the profile page, but a little thought experiment into how Twitter is actually used will enlighten you on that front. Yes, most of the time you spend on Twitter is spent scrolling through the timeline. But what do you do when you see someone whom you are immediately interested in, or who keeps popping up on your timeline? That's right - you go to their page and check them out. The quality of your profile page is a huge determining factor in how likely you are to pick up new followers, so you might want to think about what your page is currently saying about you. There is no one style which applies to all, but there are certain guidelines which it is healthy to follow if you want your profile page to really draw people in. For a start, make sure that the whole page is on-brand. This applies whether you are an individual or a business. By this we mean that every element on the page works together; your profile image, the background image, any pinned tweets you might have. Think carefully about colour, wording, even the character that you are putting across. A polished and professional looking page shows that you are taking it seriously, and always results in more followers.
When you want to increase your social circle in your everyday life, away from the screen, what do you do? It would make little sense to remain in one place, only talking to pretty much the same people all day. No: instead, you would try to move around, talk to a variety of individuals from all walks of life. Yet, when that option is right in front of you on the screen, it is often the last thing on your mind. If you want more followers, you need to start thinking globally. Twitter is a global phenomenon, and you might as well make the most of that fact. Yes, it might be that you want to gain a particular following in your local area first and foremost. But you would be surprised at how much even that can be helped by communicating with people from all over the world. Learn to interact far and wide, and you will find it makes a huge difference.
Let's delve a little deeper and take a look at some statistics. You want to know what kind of tweets are most likely to be shared around, appreciated, and ultimately result in a follow. The statistics confirm that tweets with links in them get more retweets than those without. Why this might be is a complex issue, and a question for another time, but for now all you need to know is that linking very often equals following. You should make sure to only link in a way which is appropriate to what you are saying. You don't want to spam anyone, and you shouldn't link just for the sake of it. But whenever it seems to make sense, throwing a link in there is always going to benefit you in the long run.
It's one of the most essential acts of all, it's what the website is all about - but are you sure that you are actually tweeting enough? If you want to gain more followers, then you will need to ensure that you are as active on the website as you can possibly be. On Twitter, there is one primary active function, and that is the tweet. It only makes sense to increase the amount that you tweet if you want more followers. Many users come into a problem here, which is that they simply run out of things to post about. You are probably keen to avoid spamming (as you want to be a respectful user) but you understand the need for high frequency in your tweets. The advice I would give here is: don't be afraid to combine the profound with the mundane. Twitter is a vessel for all sorts of conversations, and there is nothing wrong with linking to a philosophical essay in one tweet and writing about what you had for breakfast in the next. As long as people are seeing your name crop up time and time again, you are on the right track.
All that being said, you still want to make sure that you do not bombard your followers with inane tweet after inane tweet. There is no golden rule for how often you should tweet, or what counts as too much, but by using your basic intuition you should be able to work it out. You might even notice your follower count dropping after a particular binge - if this happens, pay attention to it and learn from your mistakes. Try to find a right balance, and never tweet in such a way that you are jeopardizing your followership.
Back in the very early days of the World Wide Web, a small group of individuals set up a list of rules for behaving online. Many have been largely forgotten or ignored, but there is one central one which is still worth bearing in mind. It simply states: the Internet is inhabited by people. Treat them as such.' This is something which is worth bearing in mind when you are trying to gain more followers on Twitter. Your likelihood of gaining followers relies in large part on your ability to interact positively with the followers you already have. To ensure that you do that, it is helpful to remember that behind every account is a real human being going about their lives. At the extreme end of the scale, this obviously means no abuse - not that you would engage in such behaviour. But it is also more subtle than this. Speak to people as exactly that - people - and they will appreciate it much more. They will feel the difference, and you will soon find yourself with an appreciative and understanding audience.
Whether it's the branding for your business, or your personal branding, you want to make sure that you are presenting yourself in a strong way. Again, it is all about applying classic social politics in a new way. Don't pretend to be something you're not, but by all means do work hard to promote yourself in a positive light. Keep tight with what you say and how you interact; people will always pick up on this, and it will usually result in a larger number of people wanting to listen to what you have to say.
Let's face it: at present, there are a huge number of users who are much more popular than you on Twitter. Unless you're Justin Bieber or Stephen Fry, this is likely to remain the case. That is because Twitter does not function outside of the normal everyday world, but rather as a part of it. Those who come to Twitter with pre-existing celebrity status are bound to have more followers at a much faster rate. There's not much you can do about that - except for piggybacking on their success, of course. If you look at the real Twitter success stories - those apparent nobodies who went on to gain plenty of followers - you will find one thing they have in common. They were not afraid to @ famous people. The more you include mentions of the top users, the more likely it is that people will see your tweets - and your tweets being seen is the first step in gaining followers. This has to be one of the very best free methods for gaining followers.
Twitter would be a much less complete experience without hashtags. They are an integral part of the way the website works, and you need to make sure you are using them right if you want as many followers as possible. One great way to bring in more followers quickly is to use current trending hashtags to your advantage. Even if it is one of the silly jokey ones, you can still use these to gain a larger following, especially if you have something unique to say about it. For more serious matters, a concise and forward-thinking analysis is always going to get you noticed. And don't be afraid to start up your own hashtags, particularly if you are sharing something unique.
Interaction is what Twitter is all about. Fortunately, there is one simple and efficient way to ensure that you have a much more interactive experience: ask questions. Posting tweets which demand a response ensures that more people are likely to engage with you. Recently, you can also use an in-built Twitter function which allows you to set polls for your followers to answer. If you want to use these as a way to gain followers, it will be helpful to think of something original to ask. If you can provoke a discussion, you will find followers flocking to you in droves.
Getting more followers on Twitter is actually much simpler than it often appears. If you are a new user, or you're just struggling, the above will give you a great starting point from which you can begin to gain more followers. Remember to be patient, continue interacting, and before long you will have more followers than you know what to do with.